About Us

Where Our Story Starts：

Our story

Our journey began with a simple yet powerful vision - to redefine the way women experience fashion.

Every athlete deserves the chance to break their own limits. From a small track to the global stage, the journey has always been driven by the same force— relentless innovation and the belief that greatness grows from effort, not luck. Nike creates gear shaped by real athletes, real struggles, and real ambition. Every product is built to inspire movement, confidence, and courage. Today, Nike is more than a brand. It’s a reminder that inside every person is untapped potential— waiting for the moment you dare to take the first step. The story continues every time you move.

What we stand for

“The Ever-Moving Journey of Strength, Purpose, and the Principles We Stand Firmly For”

We stand for movement, in every meaning of the word. Movement toward better performance, movement toward a healthier planet, movement toward a more inclusive world. Every step we take begins with listening— to athletes, communities, and the changing needs of our planet. We reduce waste, rethink materials, and reinvent the way sports gear is made, because the future of sport depends on the future of Earth. We champion all athletes, no matter their background, gender, or ability. If you have a body, you’re an athlete— and you deserve gear that inspires you to rise above boundaries and redefine what’s possible.

our culture

“The Culture of Relentless Movement, Bold Mindset, and the Spirit That Defines Who We Are”

At Nike, our culture is built on movement— not just the movement of the body, but the movement of ideas, ambition, and possibility. We believe progress is born from courage, and courage comes from the decision to move, even when the path is uncertain. We celebrate athletes of every kind: those who train in the spotlight, and those who push themselves quietly before sunrise. If you have a body, you have the potential to rise— and Nike exists to ignite that potential. Our culture thrives on innovation. We challenge limits, break norms, and rethink what performance can look like. We listen to athletes, create boldly, and design with purpose— because every breakthrough begins with a question: “How can we help someone become better?” But above all, Nike’s culture is human. It’s built on passion, resilience, community, and the belief that sport can change lives. We stand for inclusivity, for opportunity, and for the belief that greatness is accessible to anyone brave enough to chase it. This is our culture— a living force that moves with every athlete, and grows with every step taken toward a better version of ourselves.

Our Mission for the Future

“Our Bold Mission to Inspire Movement, Empower Athletes, and Shape a Future Without Limits”

Our Mission for the Future: To Empower Every Step, Ignite Every Dream, and Redefine What’s Possible

to inspire the next generation to move, dream, and achieve more.

As the world evolves, so do we.
We push the limits of technology, blend performance with creativity,
and use sport as a universal language to connect people everywhere.

We imagine a future where every athlete—
from global icons to kids lacing up their first pair of shoes—
has the confidence and tools to chase their ambitions.

Nike will continue to design breakthroughs,
build communities of movement,
and empower millions to unlock their greatest potential.

The world is changing.
And we’re running toward the future—never away from it.